When it comes to controversial
print ads, non-profit organization People for Ethical Treatment of Animals
(commonly known as PETA) takes the cake. From “I’d Rather Go Naked Than Wear
Fur” to “Ink Not Mink”. Both campaigns feature celebrities, the first as its
name proclaims features them naked. “Ink Not Mink” features celebrities
supporting the cause saying their sleeves will always feature ink, never mink.
While
I think both these campaigns do a great job attracting interest and increasing
awareness for PETA’s amazing cause, my favorite is “All Animals Have The Same
Parts”.
Pamela Anderson’s ad received particular attention. The ad features the
star scantily clad in either a bikini or lingerie (its hard to tell). While the
serious skin she shows is an attraction in itself, what really catches your eye
is that she appears to have been tagged by a butcher. The ad is supposed to
make you realize that all animals, humans included are made of the same parts.
We all have skin, blood, bones and organs. By showing this on a human it should
make the audience realize that if Anderson was chopped up on those marks it
would not only hurt her by making her feel pain, but also all the people in her
family and others she has relationships with. The ad encourages viewers to “ditch
meat” and go vegetarian. While it might not work for everyone who views it, I
believe it does a good job making people think.
The
ad is esthetically pleasing. I like the simplicity of it and the use of one
simple image (Anderson). Besides her image there is a white background, which
does a great job making the image pop without cluttering the ad. The only text
is simple, the name of the campaign “All Animals Have The Same Parts”, the goal
“Have a Heat, Go Vegetarian”, and her proclamation for PETA “Pamela Anderson
for PETA”.
