Ditch Meat

When it comes to controversial print ads, non-profit organization People for Ethical Treatment of Animals (commonly known as PETA) takes the cake. From “I’d Rather Go Naked Than Wear Fur” to “Ink Not Mink”. Both campaigns feature celebrities, the first as its name proclaims features them naked. “Ink Not Mink” features celebrities supporting the cause saying their sleeves will always feature ink, never mink.                                                         

While I think both these campaigns do a great job attracting interest and increasing awareness for PETA’s amazing cause, my favorite is “All Animals Have The Same Parts”. 

Pamela Anderson’s ad received particular attention. The ad features the star scantily clad in either a bikini or lingerie (its hard to tell). While the serious skin she shows is an attraction in itself, what really catches your eye is that she appears to have been tagged by a butcher. The ad is supposed to make you realize that all animals, humans included are made of the same parts. We all have skin, blood, bones and organs. By showing this on a human it should make the audience realize that if Anderson was chopped up on those marks it would not only hurt her by making her feel pain, but also all the people in her family and others she has relationships with. The ad encourages viewers to “ditch meat” and go vegetarian. While it might not work for everyone who views it, I believe it does a good job making people think.   

The ad is esthetically pleasing. I like the simplicity of it and the use of one simple image (Anderson). Besides her image there is a white background, which does a great job making the image pop without cluttering the ad. The only text is simple, the name of the campaign “All Animals Have The Same Parts”, the goal “Have a Heat, Go Vegetarian”, and her proclamation for PETA “Pamela Anderson for PETA”.